EBITDA staat voor Earnings Before Interest, Taxes, Depreciation and Amortization: je bedrijfsresultaat vóór intresten, belastingen, afschrijvingen en waardeverminderingen. Het toont hoeveel je kernactiviteit opbrengt.

Wat is een gezonde EBITDA-marge?

Dat hangt af van je sector. Als richtwaarde: 15 tot 25% in dienstverlening en consultancy, 10 tot 15% in de industrie, 6 tot 10% in de bouw en 3 tot 6% in groothandel. Een marge onder 5% laat weinig ruimte voor investeringen en tegenvallers.

Wat is het verschil tussen EBIT en EBITDA?

EBIT is je bedrijfsresultaat na afschrijvingen en waardeverminderingen. EBITDA telt die afschrijvingen en waardeverminderingen er terug bij en toont zo het resultaat van je kernactiviteit, los van je investeringen.

Hoeveel is mijn bedrijf waard op basis van EBITDA?

KMO's worden vaak gewaardeerd op 4 tot 6 keer de genormaliseerde EBITDA, vóór verrekening van schulden en cash. De exacte multiple hangt af van groei, risico en hoe afhankelijk het bedrijf van de eigenaar is.

Hoe bereken je de brutomarge?

Brutomarge = (omzet min kostprijs van de verkochte goederen) gedeeld door omzet, maal 100. Bij een omzet van 500.000 euro en een inkoop van 300.000 euro is de brutomarge 40%.

Wat is het verschil tussen marge en opslag?

De opslag reken je op je inkoopprijs, de marge op je verkoopprijs. 50% opslag geeft 33% brutomarge.

Waar vind ik de brutomarge in mijn jaarrekening?

In het verkort schema van de Belgische jaarrekening staat de brutomarge onder code 9900. Daar zijn ook diensten en diverse goederen (rekening 61) afgetrokken, dus ligt het cijfer lager dan je commerciële brutomarge.

What is coaching leadership and how do you teach it?

Posted on July 23, 2024October 11, 2026 by Kurt Vervloet

What is coaching leadership and how do you teach it?

Coaching leadership can be an interesting approach for your organisation. This style not only helps employees reach their potential, but also creates a positive and productive work environment. Find out exactly what coaching leadership is and how you can learn to apply it. See the programme for leaders.

What is coaching leadership?

Coaching leadership is a style in which the leader assumes the role of coach. Instead of just directing and controlling, a coaching leader helps employees develop themselves and improve their skills. This is done by listening, asking questions and giving constructive feedback. The aim is to give employees more ownership over their work and motivate them to be their best selves.

How can you lead in a coaching capacity? Roadmap

1. Create a safe environment

A safe working environment is essential for coaching leadership. Employees should feel free to ask questions, make mistakes and learn. Make sure you encourage open communication and actively listen to the whole team.

2. Set clear goals

It is important to set clear and achievable goals with your team. Use the SMART principle (Specific, Measurable, Acceptable, Realistic, Time-bound) to make sure everyone knows what is expected of them.

3. Give constructive feedback

Feedback is a powerful tool in coaching leadership. Give feedback regularly and make sure it is constructive. Focus on concrete areas for improvement and avoid personal attacks. Also ask for feedback in order to grow yourself.

4. Encourage self-reflection

Encourage all employees to reflect on their performance and where they can improve. This can be done by asking targeted questions such as "What went well?" and "What can be improved?"

5. Offer support and resources

As a coaching leader, your job is to support the whole team and provide the necessary resources to achieve their goals. This could be training, guidance or providing tools and information.

6. Encourage growth and development

Make sure employees are given opportunities to grow and develop within their roles. Also make them aware of this so that they realise the opportunities available to them within your organisation.

Why is coaching leadership important?

Coaching leadership offers many benefits, both for employees, for you and for the entire organisation. It promotes a culture of continuous learning and improvement, increases employee motivation and commitment, and leads to better performance and results. Moreover, it contributes to a positive working atmosphere and higher satisfaction.

Advice from an experienced mentor

Learning coaching leadership can be challenging, but you don't have to do it alone. As an experienced manager, I know better than anyone the pitfalls, how to lead effectively with coaching, manage small and large teams, integrate coaching into your leadership style, grow in delegation and deal effectively with employees. I can provide you with the tools and methods you can build on for life. Book a no-obligation consultation today with me and take the first step towards a growing and efficient organisation.

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

EBITDA berekenen: formule, calculator en wat een gezonde EBITDA is

Posted on June 4, 2024October 11, 2026 by Kurt Vervloet

EBITDA berekenen: formule, calculator en wat een gezonde EBITDA is

The answer in 30 seconds

EBITDA = bedrijfsresultaat (EBIT) + afschrijvingen + waardeverminderingen

Voorbeeld: bedrijfsresultaat € 80.000 en € 40.000 afschrijvingen. Je EBITDA is € 120.000. Bij een omzet van € 1.000.000 is je EBITDA-marge 12%.

Bereken meteen je eigen EBITDA

EBITDA staat voor Earnings Before Interest, Taxes, Depreciation and Amortization: je resultaat vóór intresten, belastingen, afschrijvingen en waardeverminderingen. Het toont wat je kernactiviteit opbrengt, los van hoe je bedrijf gefinancierd is en hoeveel je investeerde. Daarom gebruiken banken en kopers het als eerste maatstaf.

Hoe bereken je EBITDA? Formule en calculator

Er zijn twee manieren om EBITDA te berekenen. Beide geven hetzelfde resultaat.

Vanaf je bedrijfsresultaat:
EBITDA = bedrijfsresultaat (EBIT) + afschrijvingen + waardeverminderingen

Vanaf je omzet:
EBITDA = omzet − aankopen en diensten − personeelskosten − andere bedrijfskosten (zonder afschrijvingen en waardeverminderingen)

De EBITDA-marge is je EBITDA gedeeld door je omzet, maal 100. Met die marge vergelijk je jaren en bedrijven van verschillende grootte.

In de Belgische jaarrekening vind je de cijfers in de resultatenrekening:

Bedrijfswinst of bedrijfsverlies (code 9901)
plus afschrijvingen en waardeverminderingen op oprichtingskosten, immateriële en materiële vaste activa (code 630)
plus waardeverminderingen op voorraden en handelsvorderingen (code 631/4)
plus eventuele niet-recurrente afschrijvingen (code 660), min terugnemingen ervan (code 760)

Werk je met een verkort schema, dan zijn niet alle codes apart zichtbaar. Je boekhouder geeft je de cijfers in een paar minuten. Lees ook hoe je EBIT berekent.

EBITDA-calculator

Vul je cijfers in, bijvoorbeeld 80.000. De resultaten passen zich meteen aan.

Bedrijfsresultaat (€)Afschrijvingen en waardeverminderingen (€)Omzet (€)

EBITDA€ 120.000

EBITDA-marge12%

Indicatieve waarde (4 tot 6 × EBITDA)€ 480.000 tot € 720.000

De waarde is een ruwe indicatie vóór verrekening van schulden en cash. Een echte waardering houdt rekening met groei, risico en eigenaarsafhankelijkheid.

Wat is een gezonde EBITDA? Richtwaarden per sector

Een gezonde EBITDA hangt sterk af van je sector. Een bouwbedrijf met 8% EBITDA-marge doet het prima, een adviesbureau met 8% laat veel liggen. Deze richtwaarden helpen je om je eigen marge te plaatsen:

Sector	EBITDA-marge (richtwaarde)
Software en SaaS	20 tot 35%
Consultancy en dienstverlening	15 tot 25%
Industrie en productie	10 tot 15%
Transport en logistiek	8 tot 12%
Bouw en installatie	6 tot 10%
Retail	5 tot 10%
Groothandel en distributie	3 tot 6%

Drie vuistregels:

Onder 5%: weinig ruimte voor investeringen, loonstijgingen of een slecht jaar.
Dalende trend: belangrijker dan het niveau. Twee jaar daling op rij vraagt actie.
Vergelijk met je eigen verleden: een stijgende EBITDA-marge betekent dat je groei rendabel is.

EBITDA en de waarde van je bedrijf

Wil je ooit verkopen, een partner aantrekken of geld lenen, dan kijkt iedereen naar je EBITDA. KMO’s worden vaak gewaardeerd op 4 tot 6 keer de genormaliseerde EBITDA. Elke € 10.000 extra EBITDA kan je bedrijfswaarde dus met € 40.000 tot € 60.000 verhogen.

Welke multiple je krijgt, hangt vooral af van één vraag: draait het bedrijf zonder jou? Een bedrijf dat volledig op de eigenaar steunt, krijgt een lagere multiple. Lees meer in hoe verkoopbaar is jouw bedrijf and je bedrijf verkopen: zo bereid je het voor.

Let op: EBITDA is geen cash. Investeringen, aflossingen en extra werkkapitaal komen er nog af. Kijk daarom ook naar je operationele cashflow.

5 hefbomen om je EBITDA te verhogen

Prijs: een prijsverhoging gaat bijna volledig naar je EBITDA. Lees hoe je een prijsverhoging aankondigt.
Brutomarge: betere inkoop en minder verspilling. Bereken je brutomarge.
Vaste kosten: schrap wat niet bijdraagt aan klanten of marge.
Productiviteit: meer omzet per medewerker door duidelijke processen en rollen.
Focus op rendabele klanten: analyseer je marge per klant en per product.

Je EBITDA en je bedrijfswaarde gericht verhogen?

Ondernemers die met mij werken, verhogen hun marge met 12 tot 17% binnen 18 maanden en bouwen een bedrijf dat zonder hen draait. In een gratis strategische intake van 60 minuten bekijken we waar jouw grootste hefboom ligt.

Book your free strategic intake

Liever eerst kort kennismaken? Plan 20 minuten.

Met business coaching voor ondernemers vertalen we je cijfers naar concrete acties. Ik werk met ondernemers in heel Vlaanderen, onder meer als business coach in Antwerpen, Ghent and Mechelen.

Kurt Vervloet

Calculating EBIT - essential for your bottom line

Posted on April 23, 2024October 11, 2026 by Kurt Vervloet

Calculating EBIT - essential for your bottom line

Understanding how to calculate EBIT is essential for every entrepreneur and investor as they can provide valuable insights on the financial health and profitability of your business.

What is EBIT?

EBIT or "Earnings Before Interest and Taxes", is a measure that reflects your company's operating profit before interest and taxes are deducted. It provides insight into operational performance by looking only at revenues and operating expenses related to a company's core business.

Calculating EBIT - how do you do it?

Calculating EBIT provides insights into a company's operating profit by considering only revenues and operating expenses, excluding interest and taxes.

Formula:

EBIT = Revenue (net) - Operating expenses

Formula according to the guidelines of the Accounting Standards Commission (CBN) in Belgium:

Start with the pre-tax profit (or loss). This is your starting point.

Deduct income not directly related to core activities: this includes income from financial fixed and current assets.

-Income from financial fixed assets (code 750)
-Proceeds from current assets (code 751)
-Other financial income (code 752/9)

Then add all costs related to debt: including debt and impairment charges that are not operational.

+ Cost of debt (code 650)
+ Write-downs on current assets (code 651)
+ Other financial charges (code 652/9)

Example:

Let's say your company generates sales of €500,000 and has operating expenses (including cost of goods sold, but excluding interest and taxes) of €300,000.

EBIT = €500,000 - €300,000 = €200,000

That is, the company has an operating profit of €200,000 before interest and taxes are deducted.

What does EBIT say about a company's financial health?

Strong EBIT indicates good operational efficiency and profitability, excluding the impact of interest and taxes. It is an indication that a company is performing well in its core business.

How much EBIT is healthy?

Determining a 'healthy' EBIT depends very much on the sector in which your company operates and the stage your business is in. In general, a positive EBIT is seen as a sign of operational strength, as it shows that your company is able to generate profits before the impact of interest and taxes.

A healthy EBIT margin varies, but as a rule of thumb, a margin of 10% or higher is often considered strong, while a margin between 5% and 10% may be considered adequate. However, in some industries, even a lower margin is acceptable, given the nature of operating expenses and fixed asset investments.

It is important to stress that evaluating your EBIT should also be done in the context of your operating results over several years to identify trends. Consistent growth in your EBIT suggests an improvement in your company's operational efficiency and profitability.

Wil je je operationele winst gericht verbeteren? Met business coaching voor ondernemers vertalen we je EBIT naar concrete acties per afdeling. Ik werk met ondernemers in heel Vlaanderen, onder meer als business coach in Antwerpen, Ghent and Mechelen.

Kurt Vervloet

SMART goals examples

Posted on March 19, 2024October 11, 2026 by Kurt Vervloet

SMART goals examples

The importance of setting SMART goals, a crucial component for achieving business success, cannot be overemphasised. These goals provide clarity and focus, essential in a business environment where time and resources are limited. By setting goals SMART - a methodology that stands for Specific, Measurable, Acceptable, Realistic and Time-bound - teams can focus their efforts more effectively and significantly improve business results. This approach, known as the SMART method, transforms vague ambitions into concrete plans with clear steps and deadlines, significantly increasing the chances of success.

How to effectively set SMART objectives?

Formulating SMART objectives effectively starts with clearly defining exactly what you want to achieve, your goal. This goal must be specific, with clear criteria for how success can be made measurable, achievable and acceptable within the organisation, realistic given current resources and circumstances, and must be achieved within a specific timeframe. This approach ensures that the goals are both ambitious and achievable, with strong support and clearly defined, measurable targets.

Common pitfalls when setting goals

When setting goals, entrepreneurs often experience pitfalls such as not making their goals specific enough, setting immeasurable targets or setting goals without a clear deadline. These mistakes can lead to confusion, lack of direction and demotivation within teams.

5 examples of smart goals and how to integrate this into your business strategy and culture.

Let us now go deeper into the application of SMART objectives in a business context by using specific examples. This helps to understand the nuances of how well versus poorly formulated objectives can lead to better business results.

Example 1: Coca-Cola's water efficiency

Well formulated SMART target: Improve water efficiency by 20% by 2022 compared to the base year.

Specifically: Coca-Cola targets a 20% improvement in water efficiency.
Measurable: By using water consumption reports and efficiency analyses.
Acceptable: Challenging but achievable, with support from both management and the operations team.
Realistic: Given technological advances.
Time-bound: A clear deadline in 2022.

Poorly formulated goal: "Make our water use better."

This goal lacks specificity, measurability, acceptance within the organisation, a realistic quantitative target and a time-bound component.

Example 2: Technology company accelerates development cycle

Well formulated SMART goal: Accelerate the product development cycle with 20% within one year.

3. Human dynamics

Your team is your most important asset, but also a source of constant challenges. From leadership development to talent retention, managing people requires constant attention.

Specific and Measurable: By comparing the time from concept to market launch.
Acceptable: Support within the organisation.
Realistic: Feasible with current resources and technology.
Time-bound: Within a year.

Poorly formulated goal: "Make our development processes faster."

This goal lacks specificity, measurability, acceptability, realism without benchmarks and a clear time frame.

Example 3: McDonald's sustainability initiatives

Well-formulated SMART target: Achieve a 36% reduction in absolute emissions by 2030.

Specific and Measurable: Focus on significant carbon footprint reduction.
Acceptable: Management and employee support.
Realistic: Investment in sustainable technologies.
Time-bound: Deadline of 2030.

Poorly formulated goal: "Reduce our impact on the environment."

This goal is too vague, not specific, not measurable without quantitative targets, unclear whether it is acceptable within the company, lacks realism without specific actions and lacks a time-bound component.

Example 4: Sustainability objectives

A manufacturing-oriented multinational integrated SMART goals into their business strategy by setting specific, measurable, acceptable, realistic and time-bound targets for reducing their carbon footprint. They set the ambitious goal of reducing total greenhouse gas emissions by 30% within five years. They would achieve this by investing in renewable energy sources and improving energy efficiency in their factories. This SMART goal not only became a strategic focal point but also transformed into a central part of their brand identity and corporate culture, creating a culture shift that involved employees at all levels in sustainability initiatives. This example of smart-goal setting illustrates how strategic goals can help achieve key business objectives and strengthen corporate culture around shared values.

Example 5: Culture change through training and development

A service company deployed SMART objectives to promote a culture of continuous improvement and personal development. With the specific goal of having 100% of their employees participate in at least two professional development workshops or trainings within two years, this objective was measurable, acceptable, realistic and time-bound. The target was designed not only to improve employees' skills, but also to increase employee satisfaction and make the company more competitive. By creating a supportive environment and offering various learning paths, the company not only achieved its set goals but also encouraged collaboration and innovation within the team. This highlights the importance of making goals specific and how setting SMART goals can help achieve cultural change and achieve strategic business objectives.

Integration within your company?

By carefully setting goals SMART and considering frequently asked questions about SMART goals, entrepreneurs and teams can increase their chances of success. Want to learn more about this strategic approach within your business? Contact me and we can proceed to this.

Doelen formuleren is één ding, ze elke week opvolgen is een ander. In business coaching voor ondernemers bouwen we dat ritme samen op, met duidelijke eigenaars en meetbare KPI’s. Ik werk met ondernemers in heel Vlaanderen, onder meer als business coach in Antwerpen, Ghent and Mechelen.

Kurt Vervloet

Top 5 best marketing books

Posted on December 15, 2023October 11, 2026 by Kurt Vervloet

Top 5 best marketing books

As a business owner, keeping up with the latest marketing strategies and insights is crucial for your business to grow and prosper. But with the plethora of marketing books out there, it can be challenging to decide which ones are worth reading. I often get asked which marketing book I can recommend. Below you can find my personal top five.

"They Ask You Answer" by Marcus Sheridon

In "The Ask You Answer", Marcus Sheridon teaches you how to gain your customers' trust by answering their questions and becoming an authority in your industry. The book emphasises the importance of transparency and sharing valuable information to attract your audience. This is essential for entrepreneurs striving to build a strong online presence and strengthen their brand image.

"$100M Leads: How to Get Strangers To Want To Buy Your Stuff" by Alex Hormozi

Alex Hormozi's "$100M Leads" is a must-read for entrepreneurs looking for effective ways to convince strangers to buy their products or services. The book offers insights and strategies for generating leads and converting potential customers into paying customers, allowing your business to grow exponentially.

"Blue ocean strategy: creative strategy for new, competition-free markets" by W. Chan Kim

"Blue Ocean Strategy" by W. Chan Kim introduces the concept of creating new, untapped markets instead of competing in saturated markets. This approach can be extremely valuable for entrepreneurs looking for innovative ways to grow their business by discovering and seizing new opportunities.

"Selling the Invisible: A Field Guide to Modern Marketing" by Harry Beckwith

In "Selling the Invisible", Harry Beckwith shares valuable insights into modern marketing techniques, especially for service businesses. The book emphasises the importance of understanding and communicating the value your services provide. This is a valuable resource for entrepreneurs who want to better understand how to effectively market intangible services.

"Purple Cow: Transform Your Business by Being Remarkable" by Seth Godin

Seth Godin's "Purple Cow" emphasises the importance of standing out in the market by being remarkable. This book encourages entrepreneurs to add unique and eye-catching elements to their products or services to stand out from the competition. For anyone looking to grow their business, "Purple Cow" offers valuable insights on creating an unforgettable brand.

These top five marketing books offer a wealth of knowledge and strategies for entrepreneurs striving for growth and success in their businesses.

Kurt Vervloet

What is strategic thinking?

Posted on October 20, 2023October 11, 2026 by Kurt Vervloet

What is strategic thinking?

Geen tijd voor strategie omdat de dagelijkse operatie op jou wacht? Meet in 12 vragen hoe afhankelijk je bedrijf van jou is, met de gratis Freedom Audit hieronder.

Strategic thinking is an important skill that is increasingly valued in the business world. It involves the ability to think in a strategic and forward-looking way, taking into account the future and the goals you want to achieve. Strategic thinking is not only suitable for leadership, but can also be useful for individuals at different levels within an organisation.

What does strategic thinking entail?

Definition of strategic thinking

Strategic thinking can be described as the ability to think strategically and purposefully. It involves being able to look beyond the present moment and think about the future. It includes setting goals, observing trends and developments, analysing internal and external factors and making strategic choices.

Importance of strategic thinking

The importance of strategic thinking cannot be overemphasised. It enables organisations and individuals to be better prepared for the future and adapt to changes in the market. Strategic thinking helps plan and make long-term decisions, increasing the chances of success. When you take time for this, you are better able to deal with challenges.

What are the benefits?

Strategic thinking enables you to identify and seize opportunities, analyse risks, make higher-level decisions and develop effective strategies to achieve your goals. It also helps you to be flexible and adapt to changing circumstances. In addition, strategic thinking also stimulates creativity, as you are constantly looking for new and innovative ways to achieve your goals.

Characteristics of strategic thinking

Flexibility

Flexibility is a key attribute of strategic thinking. It allows you to adapt to changing circumstances and seize new opportunities. Flexibility means being open to new ideas and willing to adjust your strategy when necessary.

Creativity

Creativity is also an important attribute of strategic thinking. It allows you to think out-of-the-box and come up with new and innovative solutions. Creativity helps you develop unique strategies that set you apart from the competition.

Long-term vision

Having a long-term vision is crucial in strategic thinking. It means looking beyond the present and thinking about the future goals you want to achieve. A long-term vision allows you to develop a strategy aimed at sustainable success and growth.

How can you develop strategic thinking skills?

Observing trends and developments

One way to develop strategic thinking is to observe trends and developments in the market. It is important to keep abreast of changes and new opportunities that arise. By observing trends and developments, you can anticipate changes and respond proactively.

Asking the right questions

Asking the right questions is a key skill in strategic thinking. By thinking critically and asking the right questions, you can understand the underlying factors and drivers behind certain situations and trends. This helps you gain in-depth insights and make better strategic decisions.

Identifying internal and external factors

Identifying internal and external factors affecting your organisation is also important in strategic thinking. By conducting a thorough analysis, you can identify potential opportunities and threats and adjust your strategy accordingly. Understanding both the internal and external environment is essential for effective strategic thinking.

Action plan needed?

Strategic thinking is not something you do alone. In business, it is often essential to prioritise and look at all factors from multiple perspectives. Contact me so we can brainstorm together.

Wil je strategisch denken een vaste plek geven in je agenda? Lees hoe business coaching voor ondernemers je daarbij helpt. Ik werk met ondernemers in heel Vlaanderen, onder meer als business coach in Antwerpen, Ghent and Mechelen.

Kurt Vervloet

Top 5 podcasts for entrepreneurs

Posted on October 2, 2023October 11, 2026 by Kurt Vervloet

Top 5 podcasts for entrepreneurs

As an experienced business coach, I often receive the question, "what podcasts for entrepreneurs can you recommend?". We have the advantage that there is a lot of information available right now. You have podcasts for startups, general podcasts about business, inspirational podcasts with stories by and for entrepreneurs, more specific podcasts about e.g. ground-breaking business models, and so on.

Everyone knows the Tim Ferriss show, a fun podcast for young entrepreneurs. But what are the must-listen podcasts? Below you can find a list of my favourite podcasts for both start-ups and experienced entrepreneurs.

"Business Growth Mindset Podcast"

This podcast provides valuable insights and strategies for developing a growth mindset, which is essential for successfully growing their business. The podcast offers practical and inspiring stories and interviews with successful entrepreneurs and experts who share valuable lessons on overcoming challenges, identifying opportunities and driving business growth.

"Jim Rohn Talks"

Jim Rohn is an inspiring and influential speaker and author on personal development and business success. In his talks, he shares valuable insights, strategies and principles that can help entrepreneurs develop their entrepreneurial skills and achieve their goals.

"The Cardone Zone"

Listening to the podcast "The Cardone Zone" is interesting because it gives entrepreneurs access to the powerful and bold business insights of Grant Cardone, a successful entrepreneur and real estate investor. The podcast offers valuable strategies, motivation and advice to help entrepreneurs grow and achieve success in their business ventures.

"Inspiration Speeches by Billionaires"

This podcast offers the chance to learn from the wisdom and experiences of successful billionaires, inspiring them and providing valuable insights for their own entrepreneurial journey. This podcast offers inspiring speeches and stories that can help entrepreneurs develop their vision, motivation and business strategies. From each episode, you can learn several lessons

"Belgian entrepreneurs podcast"

This podcast offers experiences and insights from successful entrepreneurs in Belgium, giving them relevant knowledge and inspiration for their own business activities in the Belgian context. This podcast offers valuable stories and practical tips specifically focused on the challenges and opportunities faced by entrepreneurs in Belgium.

When do you listen best?

I always recommend listening to a few episodes before deciding whether the podcast is for you. It's also good to make listening to podcasts a regular routine: for example, you can put on an episode every day on your way home. Some entrepreneurs also invariably put on the same podcast about entrepreneurship before going into a sales call: so you can also use podcasts as a tool to take yourself to the next level.

Kurt Vervloet

How do I organise a good Team Consultation?

Posted on September 15, 2023October 11, 2026 by Kurt Vervloet

How do I organise a good Team Consultation?

Level 10 Meeting: The Game-Changer for Effective Team Consultation

Have you ever heard of a Level 10 Meeting?

If you are not already familiar with it, this could be the missing piece of the puzzle for productive and purposeful team meetings.

What is a Level 10 Meeting?

The concept of a Level 10 Meeting comes from the book "Traction" by Gino Wickman. The name "Level 10" comes from striving for a perfect meeting that would score a 10/10 on efficiency and productivity.

Why is it so Powerful?

The Level 10 Meeting is designed to minimise distractions, ensure consistent follow-up and keep teams focused on the most crucial issues.

Ideal Agenda Items:

1. Check-in (5 min)

A quick round-the-table for updates.

2. Scoreboard review (5 min)

Review how the team is doing against their KPIs.

3. Rock review (5 min)

Evaluate progress on quarterly targets.

4. To-do list (5 min)

Checking the previous week's to-do list.

5. Issues list (60 min)

Identify and discuss problems; find solutions.

6. Closure (5 min)

Conclude and identify action points for the coming week.

10 FAQ on the Level 10 Meeting:

1) Where does the term "Level 10" come from?

It refers to the goal of a "10/10" perfect meeting in terms of efficiency and effectiveness.

2) How long does such a meeting last?

Exactly 90 minutes.

3) Why only 5 minutes before check-in?

The idea is to get going quickly and discuss key issues effectively.

4) Should every team member be present?

Yes, it promotes consistency and accountability.

5) How often should a Level 10 Meeting be held?

Weekly.

6) What if we cannot solve all the problems in the meeting?

Focus on the biggest problems first and move others to the next meeting.

7) How are these meetings different from standard team meetings?

They are more tightly organised, focused on solutions and avoid distractions.

8) Is it only for big teams?

No, it can be adapted for teams of any size.

9) What if a team member consistently fails to contribute?

This needs to be addressed outside the meeting. A Level 10 Meeting relies on active contribution from everyone.

10) Can the structure of the Level 10 Meeting be changed?

While the framework is specific, it can be adapted based on unique team needs.

Teams around the world have discovered the power of the Level 10 Meeting.
If you are looking for a way to increase the productivity and focus of your team meetings, it is definitely worth considering this format.

Kurt Vervloet

Brutomarge berekenen: formule, voorbeeld en wat is een goede marge?

Posted on September 4, 2023October 11, 2026 by Kurt Vervloet

Brutomarge berekenen: formule, voorbeeld en wat is een goede marge?

The answer in 30 seconds

Brutomarge = (omzet − kostprijs van de verkochte goederen) ÷ omzet × 100

Voorbeeld: omzet € 500.000, inkoop € 300.000. Je brutowinst is € 200.000 en je brutomarge 40%. Van elke euro omzet hou je 40 cent over om je vaste kosten en je winst te betalen.

Bereken meteen je eigen brutomarge

Wil je je marge in één overzicht naast je cashflow en je break-even zien? Download gratis het financieel plan in Excel.

Wat is brutomarge?

De brutomarge is het deel van je omzet dat overblijft nadat je de directe kosten betaalt van wat je verkocht hebt: inkoop van handelsgoederen, grondstoffen en eventueel de directe loonkosten in je productie. Met dat bedrag betaal je al de rest: lonen van je team, huur, marketing, afschrijvingen en uiteindelijk je winst.

Je drukt de brutomarge uit in euro (de brutowinst) of als percentage van je omzet.

Brutowinst = omzet − kostprijs van de verkochte goederen
Brutomarge (%) = brutowinst ÷ omzet × 100

Brutomarge-calculator

Vul je omzet en je kostprijs in, bijvoorbeeld 1.000.000. De resultaten passen zich meteen aan.

Omzet (€)Kostprijs verkochte goederen (€)

Brutowinst€ 200.000

Gross margin40%

Opslag op kostprijs66,7%

Rekenvoorbeeld: brutomarge en opslag

Een groothandel in sanitair koopt een douchekraan in voor € 60 en verkoopt hem voor € 100.

Brutowinst per stuk: € 100 − € 60 = € 40
Brutomarge: € 40 ÷ € 100 = 40%
Opslag: € 40 ÷ € 60 = 67%

Marge en opslag zijn twee verschillende cijfers. De opslag reken je op je inkoopprijs, de marge op je verkoopprijs. Wie 50% opslag rekent, haalt maar 33% brutomarge. Die verwarring kost veel ondernemers elk jaar duizenden euro’s: ze denken dat ze meer verdienen dan in werkelijkheid.

Opslag op kostprijs	Brutomarge op verkoopprijs
25%	20%
50%	33%
100%	50%
150%	60%

Wat is een goede brutomarge?

Een goede brutomarge hangt volledig af van je sector. Een groothandel met 20% kan gezond zijn, een adviesbureau met 40% heeft een probleem. Vergelijk jezelf dus met bedrijven die hetzelfde doen.

Sector	Typische brutomarge
Groothandel	15 tot 30%
Bouw en aannemers	20 tot 35%
Productie en maakindustrie	25 tot 45%
Detailhandel	30 tot 50%
Zakelijke dienstverlening	50 tot 80%
Horeca (op eten en drank)	65 tot 75%
Software en SaaS	70 tot 90%

Richtwaarden voor Belgische KMO’s. Je niche, je prijsniveau en je bedrijfsmodel bepalen waar jij moet zitten.

Belangrijker dan het absolute cijfer is de evolutie. Zakt je brutomarge twee kwartalen na elkaar, dan lekt er ergens geld weg: kortingen, stijgende inkoopprijzen of een verschuiving naar producten met minder marge.

Waar vind je de brutomarge in je jaarrekening?

In het verkort schema van de Belgische jaarrekening staat de brutomarge onder code 9900, bovenaan de resultatenrekening.

Dat cijfer ligt lager dan je commerciële brutomarge. In de jaarrekening gaan ook de diensten en diverse goederen (rekening 61) eraf: huur, energie, verzekeringen, je boekhouder en marketing. Gebruik code 9900 om jaren met elkaar te vergelijken. Reken je commerciële brutomarge zelf uit met de formule hierboven om je prijzen te sturen.

Hoe analyseer je je brutomarge?

Eén brutomarge voor je hele bedrijf zegt weinig. De echte inzichten zitten in de details. Bekijk ze op drie niveaus:

Per product of dienst. Welke 20% van je aanbod levert 80% van je brutowinst op?
Per klant. Grote klanten met zware kortingen hebben vaak de laagste marge.
Per maand. Volg de evolutie. Een daling van 2 procentpunt bij € 2 miljoen omzet is € 40.000 minder brutowinst per jaar.

Hoe verbeter je je brutomarge?

Er zijn vijf hefbomen. De eerste twee leveren het snelst resultaat op.

Verhoog je prijzen gericht. Start bij producten en klanten waar je waarde het hoogst is.
Verlaag je inkoopprijs. Heronderhandel met leveranciers en bundel je volumes.
Stuur je productmix. Verkoop actief meer van wat de hoogste marge heeft.
Beperk kortingen. Geef enkel korting in ruil voor iets: volume, snellere betaling of een langere looptijd.
Werk efficiënter. Minder verspilling en faalkosten verlagen je kostprijs per eenheid.

De snelste hefboom: je prijs

Bij een brutomarge van 30% levert een prijsverhoging van 5% je bijna 17% meer brutowinst op, met dezelfde klanten en hetzelfde werk. Lees ook hoe je een prijsverhoging aankondigt.

Je marge structureel verhogen?

Ondernemers die met mij werken, verhogen hun marge met 12 tot 17% binnen 18 maanden. Plan je gratis strategische intake en je vertrekt met drie concrete acties.

Brutomarge, operationele marge en nettomarge

Drie marges, drie vragen. Samen tonen ze waar je geld naartoe gaat.

Gross margin

Omzet min directe kosten, gedeeld door omzet. De vraag: verdien ik genoeg op wat ik verkoop?

Nettomarge

Winst na alle kosten, interesten en belastingen, gedeeld door omzet. De vraag: wat blijft er uiteindelijk over?

Operationele marge (EBIT-marge)

Bedrijfsresultaat gedeeld door omzet, dus na lonen, huur en afschrijvingen. De vraag: is mijn bedrijfsmodel gezond?

Wat de brutomarge niet toont

Een hoge brutomarge garandeert geen winst. Zijn je vaste kosten te hoog, dan maak je toch verlies. Kijk daarom altijd ook naar je break-even en je cashflow.

Veelgestelde vragen over brutomarge

Wat betekent een brutomarge van 30%?

Van elke euro omzet hou je 30 cent over na de directe kosten. Daarmee betaal je je vaste kosten en je winst. In bouw of groothandel is dat gezond, voor een dienstverlener is het laag.

Is een brutomarge van 80% goed?

Voor software, advies of opleidingen is 80% normaal. Voor een producent of handelaar is het uitzonderlijk hoog. Vergelijk altijd binnen je eigen sector.

Wat is het verschil tussen brutomarge en winst?

De brutomarge is wat overblijft na de directe kosten. Je winst is wat overblijft na alle kosten: lonen, huur, marketing, afschrijvingen, interesten en belastingen.

Kort samengevat: ken je brutomarge per product en per klant, volg ze elke maand en weet waar je staat tegenover je sector. Elk procent extra marge gaat rechtstreeks naar je winst.

Klaar om je marge structureel te verhogen?

In een gratis strategische intake van 60 minuten bekijken we waar jouw marge weglekt. Je vertrekt met drie concrete acties.

Book your free strategic intake

Liever eerst kort kennismaken? Plan 20 minuten. Of download het gratis financieel plan in Excel.

Ik werk met ondernemers in heel Vlaanderen, onder meer als business coach in Antwerpen, Ghent and Mechelen.

Kurt Vervloet

The Power of Structure in your Business

Posted on September 4, 2023October 11, 2026 by Kurt Vervloet

The Power of Structure in your Business

In today's dynamic world, structure is often the secret ingredient behind successful businesses and productive individuals. Whether you are an entrepreneur striving for efficiency or a professional looking to reduce workload, structure is key. In this blog article, we dive deep into the world of structure and offer insightful tips for any question you may have.

1. How do I get more structure in my work?

Prioritise your tasks:

Use tools such as the Eisenhower Matrix to assess the importance and urgency of each task.

Plan ahead:

Start each day with a to-do list and set realistic deadlines.

Minimise distractions:

Create a workplace free of unnecessary interruptions.

Set boundaries:

Ensure clear working hours and take breaks.

Evaluate regularly:

At the end of the week, look back and adjust your strategies where necessary.

2. How do you provide structure in the organisation?

Clear hierarchy:

Make sure every employee knows who they should report to.

Standardise processes:

Implement established procedures for common tasks.

Regular team meetings:

These ensure alignment and clear communication.

Use technology:

Invest in tools that improve workflow and collaboration.

Training and development:

Make sure the team is equipped with the skills needed for their roles.

Discover here the 4 ways to make your business more effective and efficient...:

3. How do you make a business successful?

Success is often the result of clear vision, determination, and a strong organisational structure.

4. What is the structure of a company?

This refers to the way a company is organised, usually defined by its hierarchy, roles and communication channels.

5. What are the 4 corporate structures?

These are the sole proprietorship, general partnership (VOF), private limited company (BV), and public limited company (NV).

6. What is the purpose of structure?

It provides a clear framework for responsibilities, authority, and communication. This leads to efficiency and effectiveness.

7. How do you structure your day?

Start with a routine: Like meditating or taking a morning walk.

Time-blocking: divide your day into blocks dedicated to specific tasks.

Avoid multitasking: Focus on one thing at a time.

Schedule breaks: It improves concentration and well-being.

Evaluate at the end: Reflect on what went well and what can be improved.

8. Why is structure in a company important?

It promotes consistency, predictability and effective results, which is essential for growth and stability.

9. What types of structure are there?

Apart from the corporate structures mentioned above, organisational structures include functional, divisional, matrix and horizontal.

Conclusion:

Structure is not just a buzzword; it is an essential component for achieving business and personal success. By following the tips above and embracing a structured approach, you will set yourself and your organisation on a path of growth and efficiency.