Define strategy company

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Setting strategy business: how to go about it?

A clear business strategy gives direction to your business and determines how fast you grow and where you work towards. Yet strategy remains a difficult topic for many entrepreneurs. They work hard but mostly in their business. As a result, they lack distance and overview. Those who want to steer stronger must make conscious choices and act in a goal-oriented way. 

As an executive and business coach (22+ years of corporate experience + 8 years of entrepreneurial coaching) I often see the same pattern. Entrepreneurs feel there is more to their business. They know they are working hard but not always on the right things. Without a clear strategic framework, it remains difficult to make progress. A good strategy creates calm and focus. You know where you are going and what you are no longer wasting time on. 

What is a business strategy? (short definition)

A business strategy is the set of choices, direction and priorities that determines how your business creates value, for whom and how you differentiate yourself in the market. It is your compass: where do you want to go, which customers do you serve, how do you win, and what investments make the difference? 

Here are examples, common mistakes and five tips to get your strategy in focus. 

Examples of strategic KPIs

  • Growth KPIs: sales, leads, pipeline 
  • Profit KPIs: margin, cash flow 
  • People KPIs: retention, leadership 
  • Execution KPIs: 90-day goals 
  • Direction KPIs: positioning, innovation 

5 tips to get your strategy in focus

Without clear why any strategic exercise remains superficial. It is about more than values alone. What is the reason your company exists? What problem do you offer a solution to? What do you want to mean to customers and employees? 
 
When that is clear, choices become easier. You see more quickly what fits your mission and what is better to let go of. 

Strategic thinking starts with looking closely. What works today? Where are you losing time or money? Are there threats or just opportunities you are not yet exploiting? How healthy is your business model? 
Many entrepreneurs overestimate their strengths and see their weaknesses too late. Tools such as a SWOT analysis can help but, above all, ask for feedback. Customers and employees often see things you don't notice anymore. 

A strong strategy is not a list of ten core values or ambitions. It is choosing what to do and what not to do. 
Which customers suit you? Which products deserve extra attention? Which activities do you want to stop? What are you consciously investing in? Making choices creates focus - and focus creates impact. 

A strategy without actions remains theory. Decide what you want to achieve within a year, within 5 years and within 10 years. 

Also decide what you want to have on the table within 90 days. Small achievable steps ensure progress. This will keep your team focused and keep you on track. 

Strategy is not a one-off exercise but a continuous cycle of learning, adjustment and improvement. Schedule fixed strategic moments - monthly reviews, quarterly reflections and six-monthly repositionings. Analyse which implementations or strategic decisions have effectively led to a competitive advantage or strengthening of market position. 
Companies that structurally follow their strategy seize opportunities faster, anticipate change better and build agility. It is this discipline that makes growth sustainable. 

Common mistakes in business strategy

  • Being too operationally busy
  • Not making choices 
  • Confusing strategy with goals 
  • Too little data 
  • No follow-up or rhythm 
  • Putting strategy in a drawer 

From strategy to results: time for action?

A strong strategy forms the compass of your business. But as with any growth, change starts with action. Want to sharpen your strategy, review it or finally make it concrete? An experienced executive coach will help you distance yourself, break patterns and make choices that really move your business forward. 

Want to discover how a tailored strategy process can accelerate your growth? Schedule a consultation with executive coach Kurt Vervloet and take the first step towards a clear strategy and a more powerful business. 

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

Growing as a leader

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Growing as a leader: growing in leadership with impact

Growing as a leader starts with self-insight. Leadership is more than planning, directing and achieving results. It is about understanding people, giving direction and at the same time staying true to your own values. Balancing every day between goals, deadlines and the people around you. 

For many managers, this is an ongoing challenge. Pressure is high, expectations are high and the working environment is changing faster than ever. If you want to grow sustainably in such a context, you need more than just experience; you need conscious leadership. 

Leadership requires awareness and personal development

Whether you are a starting manager, an experienced manager or a project leader: growing in your leadership role starts with personal development. By reflecting on your mindset, your drives and your own emotions, you will discover how you react under pressure and what your behaviour means for your team. 

Authentic leaders show not only their IQ but also their high EQ, combining rational decisions with emotional intelligence. That ability to lead with empathy, integrity and focus determines how well you can motivate, collaborate and achieve results. 

From pitfalls to growth opportunities

Every manager has pitfalls. Maybe you take too much on yourself or find it difficult to delegate. Maybe you want to please too much or decide too quickly. By recognising those patterns, you gain insight into new opportunities for growth. 

A good coach or trainer will help you translate those insights into concrete goals: listening better, communicating more effectively and setting the right priorities. That way, step by step, you build strong leadership skills that strengthen your leadership - not through theory but through action. 

Developing leadership qualities through targeted coaching

Want to develop leadership quality? 

Effective leadership requires customisation. A standard education or general training rarely works. Coaching focuses on your specific context: your team, your organisation, your leadership style. 

Coaches like Kurt Vervloet combine their experience as trainers and organisational consultants with in-depth knowledge of human behaviour. They help managers and professionals lead more effectively, achieve better results and create a productive, inspiring working environment in which innovation and intrinsic motivation are central. 

At executive coaching you work on leadership qualities such as strategic focus, communication power and self-management. You learn to deal with changing situations, working relationships and stress - without losing yourself. This way, you not only increase your effectiveness but also the potential of your team members. 

From doing to conscious leadership

Leadership is an evolving skill. Starting or novice leaders learn how to motivate and clearly manage their team members. Experienced leaders rediscover how to make room for strategy instead of putting out fires. 

Through situational leadership, you learn to respond flexibly to the needs of each team member. You strengthen your leadership, increase the effectiveness of your team and create a culture of trust and responsibility. That is the core of effective leadership. 

Growth requires action: choose targeted coaching

Whether you get stuck because of burn-out signals, are looking for new growth opportunities or simply want to get better at leadership - real growth starts with reflection as well as action. 

A coaching programme helps you formulate concrete learning goals and translate them into daily practice. With practical tips, feedback and targeted strategies, you learn to make more conscious choices, set priorities and lead with more calmness and confidence. 

Want to know how coaching can strengthen your leadership? Schedule a consultation with an experienced executive coach such as Kurt Vervloet. Discover how a customised programme will help you become more effective as an executive, achieve better performance and grow with greater satisfaction - both as a person and as a leader. 

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

The CEO Shift: from daily stress to strategic success

7 Tips voor zakelijk succes
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The CEO Shift: from daily stress to strategic success

You started as an entrepreneur or CEO with a clear mission: to make an impact, build a powerful company and experience freedom at the same time. But as the organisation grows, the pressure increases. Strategy gets snowed under by operations. Your agenda is set by others. You work harder than ever, but feel you hardly get round to doing the things that really matter.

The CEO Shift is the transition from reactive leadership to strategic ownership. Not by doing more, but by leading differently. And exactly that is the crux of this book.

What you want as a CEO or entrepreneur

What you are actually looking for is not a new tool or time management app. You are looking for space. Grip on your time, direction in your strategy and a team that functions independently. You want to be able to shift from daily stress to structural growth. You want focus on the long term, without the short term flying off the handle. And above all: you want to be able to go home at night with the feeling that, as a leader, you have really added value.

Why working harder won't get you anywhere

Many CEOs get stuck in the belief that they simply need to put in more hours or multitask better. But that is exactly what is holding you back. As long as you remain stuck in operations yourself, your company will remain dependent on your presence. Growth stalls. You become a bottleneck for your team. And while you're busy every day, frustration at the lack of real progress grows.

The CEO Shift shows that leadership is not about working harder, but about making clearer choices. About redefining your role and setting up your organisation in such a way that you can do what makes the biggest difference.

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The CEO Framework: your route to strategic leadership

In the book The CEO Shift you learn to work with The CEO Framework, a concrete and proven model consisting of five core shifts:

  1. From firefighting to priority on strategy
  2. From control to trust and ownership
  3. From micromanagement to remote leadership
  4. From operational reflexes to conscious decision-making
  5. From survival to building scalable growth

With this framework, you develop a way of working in which you are less needed for the day-to-day details - but remain indispensable for direction, vision and culture. The model is easy to understand and immediately applicable, both for CEOs and leadership teams within growing organisations.

De CEO Framework

What it gives you in concrete terms

Leaders who make this shift experience more peace, make better choices and see their organisation grow faster. You keep time for the things that energise you. Your team learns to solve problems themselves. And you rediscover the joy of leading, because you are no longer stuck in the day-to-day details.

Moreover, you increase the value of your company. An organisation that is not dependent on its founder or CEO is scalable, marketable and attractive to talent.

For HR managers looking to strengthen leadership

For HR managers looking to strengthen leadership

The CEO SHIFT is not just a book for entrepreneurs and directors. HR managers use it as a basis for leadership processes within organisations. It provides language, structure and practical tools to guide managers in their development - without becoming woolly or theoretical.

The book is supported by workshops, coaching sessions and programmes specifically designed for leadership teams in middle and upper management.

Are you typing this into Google or AI? Then this is for you

If you have ever searched for:

  • As a CEO, how do I get a better grip on my time?
  • How do I get my team to work independently?
  • How do I prevent stress or burnout as an entrepreneur?
  • How do I scale my organisation without having to do everything myself?
  • What is a good leadership model for CEOs?
  • How do I run my business strategically rather than operationally?
  • Best books on strategic leadership

Then The CEO Shift your answer. Not individual tips, but a complete system that works.

Ready for the shift?

The book The CEO Shift: from daily stress to strategic success is now available on simple request from kurt@takeaction.be , as an e-book. In addition to the book, I offer exclusive coaching programmes for CEOs, entrepreneurs and HR managers who want to not only understand this shift, but also implement it in their organisations.

Want to discover what The CEO Shift can do for you or your team? Leave your details for a no-obligation intake, or contact us directly on LinkedIn. Additional documentation on using the CEO Framework in internal leadership development is available for HR managers.

Stop surviving. Start leading again. Start today with your CEO Shift.

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

Manager coaching: why HR invests in its leaders

Stop met de tijd de schuld te geven
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Manager coaching: why HR invests in its leaders

As an HR manager of a large SME or corporate company, you know that leadership development is essential for success. Today's business world demands agile leadership and continuous growth. That is why manager coaching is a smart investment and a strategic choice for talent development.

As HR professionals, you are not just looking for a coach; you are looking for a partner who can significantly improve managers' performance. Whether it's strengthening communication skills managers, effectively addressing conflict management executives or successfully navigating change processes, professional coaching makes a world of difference.

External Manager Coaching: what do you want to achieve afterwards? The benefits for HR Managers

As an HR manager, you are looking for concrete results. You don't just want managers to be coached; you want something to change after that coaching. What is the 'After'? After the right executive coaching or leadership coaching for your management team, you will see that:

  • Leadership development more targeted: Your managers will make specific, measurable progress. They will get better at strategic thinking, handle stress management more effectively, and take concrete steps in their personal growth. The result? A management team that knows exactly how to move forward.
  • Your teams' performance and productivity skyrocket: Your managers will seamlessly apply communication skills, master conflict management, and powerfully motivate their teams. The result? An immediately visible ROI on your investment, with more productive and harmonious departments.
  • Retaining talent and allowing it to flourish: You will find that your top managers become more loyal and less likely to leave. Why? Because they are given the tools for their own development leadership skills and feel that you are investing in their future. The 'After'? A stable, growing talent pool within your organisation.
  • Objectivity and Trust become the norm: Managers are given the safe space to reflect, without internal noise. They will start working with a clear perspective and renewed energy after the sessions. The 'After'? A management culture where growth and openness are central, and your managers can get back to focusing fully on impact.

Finding the right Coach: What are HR Managers looking for?

1. Quality and effectiveness

As an HR manager, you want assurance about the quality and effectiveness of the coach. Look for a certified business coach with a proven track record. Relevance is key. Does the coach have experience coaching middle management or specifically executives? Is there a focus on themes such as team development managers or burn-out prevention managers? A coach with managerial background can be extra valuable due to a deeper understanding of organisational processes.

2.A strategic partner in Manager Coaching

With extensive experience in transforming companies and mentoring professionals, Kurt Vervloet has a proven track record in executive coaching and leadership coaching. His approach is not only deep and results-oriented, but also specifically tailored to the complex dynamics within large SMEs and corporate structures. Kurt uses advanced tools such as DISC analysis to gain insight into behavioural styles and communication preferences, which is crucial for effective collaboration. In addition, he works with competency matrices to map in detail the current skills of executives in order to design targeted development paths. Uniquely, the coaching sessions are not based on abstract theory, but on real cases of the executive. By working directly with concrete situations from their daily practice and linking appropriate management theories and techniques to them, the learning process not only becomes highly relevant, but also exponentially accelerated. This ensures that managers can apply new insights immediately, leading to sustainable behavioural change and measurable improvements in their performance and that of their teams. Whether your company is located in the province of Antwerp, Flemish Brabant or elsewhere in Flanders, we offer tailor-made coaching programmes managers that deliver tangible results. We believe in a results-oriented coaching managers approach that perfectly matches your organisation's ambitions.

Briefly,

Coaching managers is an indispensable investment for any progressive organisation. It leads to stronger leaders, more productive teams and a resilient corporate culture.

As an HR manager, are you ready to take the development management skills within your organisation to the next level? Contact us for a no-obligation discussion on how Kurt Vervloet can support your managers and accelerate the growth of your organisation.

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

Leiderschapscoaching: wat is het, voor wie en wat levert het op?

leiderschapscoaching
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Leiderschapscoaching: wat is het, voor wie en wat levert het op?

Leiderschapscoaching in 30 seconden
  • Wat: 1-op-1 begeleiding waarin je je leiderschapsstijl, beslissingen en impact op je team versterkt.
  • Voor wie: CEO’s, directieleden, managers en teamleiders.
  • Duur: meestal 6 tot 18 maanden, 1 tot 2 sessies per maand.
  • Resultaat: een team dat meer zelf oplost, en jij met meer rust en focus.

Bekijk hoe een traject bij Kurt Vervloet verloopt

Als leidinggevende draag je verantwoordelijkheid voor resultaten, voor je team en voor jezelf. Je motiveert, stuurt en bewaakt het overzicht. Toch staat bijna niemand stil bij hoe hij dat leiderschap aanpakt. Daar begint leiderschapscoaching.

Wat is leiderschapscoaching?

Leiderschapscoaching is een traject waarin jij als leider centraal staat. Samen met een ervaren coach werk je aan je sterktes, blinde vlekken en valkuilen, op basis van situaties uit je eigen agenda: een moeilijk gesprek, een beslissing die blijft liggen, een team dat te veel naar jou kijkt.

Je leert je leiderschap afstemmen op de realiteit van je organisatie, je team en jezelf. Dat maakt je sterker op korte termijn en bereidt je voor op de volgende stap in je rol.

Steeds vaker zijn het HR-verantwoordelijken die een coach zoeken om hun managers te begeleiden in dat groeiproces.

5 inzichten die leiderschapscoaching waardevol maken

  1. Je hoeft geen natuurlijke leider te zijn

    Veel mensen denken dat leiderschap aangeboren is. Leiderschap is een vaardigheid die je ontwikkelt. Met de juiste coaching leid je bewust, in plaats van te vertrouwen op buikgevoel of improvisatie.

  2. Jouw stijl primeert

    Een sterke coach helpt je je eigen leiderschapsstijl te ontdekken en te verfijnen. Wat werkt voor de ene leider, werkt zelden op dezelfde manier voor de andere.

  3. Leren leiden is ook leren loslaten

    Veel leidinggevenden denken dat controle gelijkstaat aan kracht. Echte kracht zit in vertrouwen en verantwoordelijkheid delegeren. Een coach daagt je uit om die stap te zetten, met afspraken die voorkomen dat het misloopt.

  4. Leiderschap en management zijn twee vaardigheden

    Leiders creëren visie, richting en inspiratie. Managers zorgen voor processen, opvolging en structuur. Coaching helpt je beide te combineren of bewust te kiezen waar jij het verschil maakt.

  5. Your energy is your greatest asset

    Zonder energie geen scherpte, geen visie en geen impact. Leiderschapscoaching daagt je uit om te investeren in rust, herstel en focus. Loop jij leeg, dan volgt je team snel.

Voor wie is leiderschapscoaching?

Leiderschapscoaching werkt voor:

  • CEO’s en zaakvoerders die merken dat alles nog via hen loopt
  • Directieleden en senior managers die meer impact willen op strategie en organisatie
  • Nieuwe leidinggevenden die hun stijl zoeken na een promotie
  • Ervaren managers die vastlopen of willen herbronnen
  • HR professionals die investeren in duurzame ontwikkeling van hun leidinggevenden

Herken je jezelf? Je team komt met elk probleem naar jou. Beslissingen blijven liggen tot jij tijd hebt. Je werkt avonden om bij te blijven. Dan levert coaching snel resultaat op.

Hoe verloopt een traject leiderschapscoaching?

Zo verloopt een traject:

  1. Kennismaking: we bespreken je vraag en kijken of de klik er is.
  2. Nulmeting: waar sta je vandaag? Waar nodig met feedback van je team of collega’s.
  3. Doelen: twee tot drie concrete, meetbare doelen voor je leiderschap.
  4. Sessies: 1 tot 2 keer per maand, online of fysiek, op basis van je eigen dossiers.
  5. Evaluatie: we meten de vooruitgang tegenover de nulmeting.

Wat je eruit haalt:

  • More confident in your role as a leader
  • Een helder beeld van je sterktes en valkuilen
  • A more powerful communication and feedback style
  • Tools to address conflicts without escalation
  • A stronger, more independent team that dares to think with us
  • Rust in je hoofd

Twijfel je tussen vormen van coaching? Lees het verschil tussen business coach, executive coach en CEO coach. Voor de investering zie je wat een coach kost, of lees wat klanten over hun traject zeggen.

Klaar om sterker te leiden met minder energie?

Plan een gratis gesprek. We bekijken waar jij als leider vastloopt en wat een traject je oplevert. HR-verantwoordelijke? Plan de kennismaking van 20 minuten.

Book your free strategic intake

Liever eerst kort kennismaken? Plan 20 minuten.

Liever bellen? +32 474 072 444

Frequently asked questions about leadership coaching

Executive coaching richt zich op directieleden en senior leiders en hun strategische vraagstukken. Leiderschapscoaching is breder: van teamleiders tot CEO’s die hun persoonlijk leiderschap willen versterken. Lees meer in wat is executive coaching.

Ja. De meeste sessies verlopen online via Microsoft Teams. Fysieke sessies zijn ook mogelijk, afhankelijk van je agenda en locatie.

Meestal 6 tot 18 maanden, met een vaste looptijd die we vooraf afspreken. De duur hangt af van je doelen.

Ja. Veel trajecten starten op vraag van HR-managers die een betrouwbare coach zoeken voor hun leidinggevenden. Dat kan gaan om individuele coaching, begeleiding van een nieuwe teamlead of een breder leiderschapsplan. We spreken vooraf duidelijke doelen af en HR krijgt terugkoppeling over de voortgang, met respect voor de vertrouwelijkheid van de sessies. Plan een kennismaking van 20 minuten.

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

Wat is executive coaching? Betekenis, aanpak en resultaten

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Wat is executive coaching? Betekenis, aanpak en resultaten

Executive coaching in 30 seconden
  • Wat: 1-op-1 begeleiding voor directieleden en senior leiders.
  • Waaraan werk je: leiderschapsgedrag, beslissingen, communicatie en impact op je organisatie.
  • Duur: meestal 6 tot 18 maanden, 1 tot 2 sessies per maand.
  • Investering: 5.000 tot 20.000 euro per jaar, vaak betaald door de werkgever.

Bekijk het executive coaching traject van Kurt Vervloet

Als CEO, directielid of senior leider draag je een grote verantwoordelijkheid. De balans vinden tussen strategisch denken en dagelijkse operatie is lastig, en feedback krijg je steeds minder naarmate je hoger zit. Executive coaching geeft je een sparringpartner die je scherp houdt.

What is executive coaching?

Executive coaching is een doelgericht traject waarin je met een coach je leiderschap ontwikkelt. Je werkt op basis van echte situaties uit je agenda: een reorganisatie, een moeilijk directielid, een beslissing die blijft liggen. Samen onderzoek je je sterktes en blinde vlekken, zodat je bewuster en effectiever handelt.

Executive coaching verschilt van andere vormen van begeleiding:

VormWat het is
Executive coaching1-op-1 traject op jouw gedrag en beslissingen, met meetbare doelen
MentoringEen ervaren persoon deelt zijn eigen ervaring en advies
TrainingEen groep leert vaste vaardigheden volgens een programma
Business coachingFocus op het bedrijf van de ondernemer: strategie, structuur en marge

Meer over de verschillen lees je in business coach, executive coach of CEO coach.

Waar werk je aan tijdens executive coaching?

Elk traject is maatwerk, maar deze thema’s komen het vaakst terug:

  • Strategisch denken en prioriteren: minder brandjes blussen, meer tijd voor wat de organisatie vooruit helpt.
  • Besluitvaardigheid: sneller en doelgerichter knopen doorhakken, zonder de lange termijn uit het oog te verliezen.
  • Communicatie en invloed: je boodschap helder brengen en draagvlak creëren bij team, directie en raad van bestuur.
  • Delegeren en eigenaarschap: een team bouwen dat zelf verantwoordelijkheid neemt.
  • Een nieuwe rol: de stap naar directie of CEO, of leiding geven aan voormalige collega’s.
  • Energie en balans: op lange termijn scherp blijven onder hoge druk.

Wat levert executive coaching op?

Executive coaching levert resultaat op drie niveaus:

  • Voor jou: meer zelfvertrouwen, scherpere beslissingen en meer rust in je agenda.
  • Voor je team: duidelijkere verwachtingen, meer eigenaarschap en betere samenwerking.
  • Voor je organisatie: snellere uitvoering van de strategie en minder afhankelijkheid van één persoon.

Goede executive coaching is meetbaar. Bij de start leggen we een nulmeting vast en twee tot drie gedragsdoelen. Tussentijds en op het einde meten we de vooruitgang, waar nodig met feedback van je team of collega’s.

How does an executive coaching process work?

Een executive coaching traject bij Kurt Vervloet verloopt in vijf stappen:

  1. Kennismaking: we bespreken je vraag en kijken of de klik er is. Bij een traject via HR zit ook de opdrachtgever mee aan tafel.
  2. Nulmeting: waar sta je vandaag, en wat zien je team en collega’s?
  3. Doelen: twee tot drie concrete doelen, afgestemd met jou en waar nodig met je werkgever.
  4. Sessies: 1 tot 2 keer per maand, online via Teams of fysiek, op basis van je eigen dossiers.
  5. Evaluatie: we meten de vooruitgang en spreken af hoe je zelfstandig verder groeit.

Kurt Vervloet coachte meer dan 184 bedrijven en hun leiders, en was zelf 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Lees wat klanten over hun traject zeggen.

Ontdek wat executive coaching jou oplevert

Plan een gratis gesprek over je vraag en je doelen. HR- of L&D-verantwoordelijke? Plan de kennismaking van 20 minuten.

Book your free strategic intake

Liever eerst kort kennismaken? Plan 20 minuten.

Bekijk het volledige executive coaching traject

Frequently asked questions about executive coaching

Who is executive coaching suitable for?

Voor CEO's, directieleden, senior managers en ondernemers die hun leiderschap willen versterken, een nieuwe rol opnemen of hun organisatie naar een hoger niveau willen tillen.

How long does an executive coaching process take?

Meestal 6 tot 18 maanden, met 1 tot 2 sessies per maand en tussentijdse evaluaties. De looptijd spreken we vooraf af.

What does executive coaching cost?

Reken op 5.000 tot 20.000 euro per jaar, afhankelijk van de frequentie en de looptijd. Vaak betaalt de werkgever het traject.

Is executive coaching also possible online?

Ja. De meeste sessies verlopen online via Microsoft Teams. Fysieke sessies zijn ook mogelijk, afhankelijk van je voorkeur en agenda.

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

CEO Coaching: your key to exponential growth

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CEO Coaching: your key to exponential growth

As the CEO of a company, you feel constant pressure. You are the anchor of your organisation, responsible for strategic decisions, maintaining a strong corporate culture, and achieving growth in an ever-changing market. These are no small challenges, and the toll can be enormous.

Fortunately, there is a solution that not only helps you ease the burdens, but also guides you towards exponential growth: CEO coaching. In this article, we discuss the challenges ("pains") many CEOs struggle with and how customised business coaching can turn them into tangible benefits ("gains").

The pains of a CEO

1. Strategic overload

The pressure to formulate a clear vision while solving operational problems is enormous. Without a robust strategy, your company can become rudderless.

2. Unpredictable growth

Many CEOs struggle with making growth predictable. Generating leads, closing deals effectively and ensuring customer satisfaction are complex challenges.

3. Human dynamics

Your team is your most important asset, but also a source of constant challenges. From leadership development to talent retention, managing people requires constant attention.

4. Poor implementation

A strong strategy is worthless without effective implementation. Many CEOs experience obstacles in implementing plans, following processes and monitoring progress.

5. Mission and meaning

Balancing profit with social impact and inspiring your team can be difficult. How can you clearly communicate your mission and connect it to your company's core values?

The gains of CEO Coaching

Executive coaching offers a proven framework that transforms these challenges and issues into strength and growth. Using the 5 Disciplines of Exponential Growth, coaching helps you stay on track and achieve results.

1. Crystal clear strategy

An executive coach helps you refine a vision and identify growth opportunities. This includes:

  • Long-term sustainability
  • Opportunities for scalability and market reach

2. Predictable growth

With a structured approach to business development, you can

  • Generating leads consistently
  • Improving customer experience
  • Creating predictable revenue streams

3. Strong teams

You will develop leadership at all levels and ensure:

  • Effective talent recruitment and retention
  • An engaged and productive team

4. Consistent implementation

By focusing on processes and management, you realise:

  • Efficient implementation of plans
  • Transparency in goals and results

5. Meaningful mission

With coaching, you rediscover your organisation's core values and bring:

  • Improved connection with your team
  • A positive impact on the community in which you operate

Specifically, what does the programme offer?

Our CEO Coaching Programme is designed specifically to guide CEOs towards exponential growth. The programme combines monthly sessions, quarterly workshops and annual planning days. In it you work on:

  • Strategy development: clarity in vision and scalability.
  • Business Development:Tools to increase market reach and customer loyalty.
  • Team development: investing in leadership and cohesion.
  • Execution power: Efficiency and control in processes.
  • Mission redefinition: Creating a culture with impact.

Why invest in a CEO coach?

The programme is not only an investment in your business, but also
in yourself as a leader. CEOs who choose coaching find that they do not
only grow faster, but also be more effective in navigating
complex challenges. Coaching helps you to:

  • Bring peace and focus back into your busy schedule.
  • Prioritise innovation and strategy over daily fires.
  • Leverage external expertise to identify and eliminate blind spots.

Are you ready to achieve exponential growth and achieve business success? Take contact and discover how CEO coaching can transform your business. Together we add zeros to your success!

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

Connecting communication - How to apply it? 

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Connecting communication - How to apply it? 

You have probably experienced that communication with a colleague, friend or family member does not go as smoothly as you would like. Perhaps misunderstandings arise, feelings are misunderstood, or it seems like you are not really listening to each other. Situations like these can present extra challenges for entrepreneurs and executives, especially when business interests are at stake. Connecting communication can make a world of difference here. It is a way of communicating that not only helps to get your message across clearly, but also to really connect and avoid misunderstandings.

What is connecting communication? 

Connecting communication, sometimes called non-violent communication, is a method developed by Marshall Rosenberg. It is about communicating with empathy and respect, both for your own needs and those of the other person. Instead of reacting from frustration or impatience, connecting communication helps you listen and speak with an open mind. This creates space to look for solutions together and to understand the underlying reasons for behaviour. For entrepreneurs and managers, this method can help create a positive corporate culture and effectively address conflicts within teams. 

What are the benefits of connecting communication? 

Connective communication has many benefits, both personally and professionally. First, it helps resolve conflicts faster and in a constructive way. Within a business environment, where people want to communicate results quickly, this technique can create calm and clarity, allowing decisions to be made in a well-considered way. Instead of focusing on who is right, you focus on what moves the other person, which ensures mutual understanding and respect. Moreover, connecting communication helps build strong and authentic relationships. As you gain more insight into your own feelings and needs, you can share them in a respectful way. This creates an atmosphere of trust, in which the other person also feels free to be open and honest. Connective communication allows you to communicate more effectively, leading to better cooperation and fewer misunderstandings. This skill is not only useful in difficult conversations but also contributes to your personal growth and well-being. For a manager, it means that team members feel safe to give honest feedback, which promotes productivity and well-being in the workplace.

Applying connecting communication in 5 steps 

Want to communicate connectively? Then follow these five steps: 

Start by naming what you have observed, without interpretations. Describe objectively what you see or hear, without judgements. This lays a neutral foundation for the conversation. For example, "I notice you have been overworking a lot lately." 

Then describe how this perception affects your emotions. By sincerely sharing your feelings, you give the other person insight into your experience. This helps make the message personal, which can lead to greater understanding. For example, "When I see that you work so much, I worry that you are exhausted." 

The next step is to name your underlying needs. Why do you feel the way you do? By sharing these needs, you give the other person more insight into what is important to you. This way, you avoid misunderstandings and can better keep the conversation open. For example, "I need a healthy work-life balance, and I would like you to have one too." 

Now that you have explained what you need, it is time to make a concrete and achievable request. This is not a demand, but a question that gives the other person space to say yes or no. By making a request, you give the other person a chance to think about a solution. For example, "Would you consider discussing your working hours with the team to see how we can improve the balance?" 

Finally, it is important to be open to what the other person has to say. Listen with empathy and try to empathise with their perspective. This creates a mutual connection and understanding and offers the opportunity to reach a solution together. Ask, for example, "How do you experience this situation?" This shows that you also understand the other person and want to work together to find a solution. 

Why connecting communication is crucial for executives

Connecting communication can be a valuable tool for business owners and managers. It makes teams work better together, increases employee satisfaction and loyalty, and contributes to a positive work culture. In a world where quick and efficient decisions are often necessary, this approach can actually provide the necessary nuance and depth. Moreover, connecting communication contributes to lasting relationships with customers and business partners by focusing not only on the transactional, but also on the human aspect of cooperation. 

Need help or want to know more about connecting communication? 

I am happy to help you master connecting communication, whether you want to know more for personal development or for work. This approach allows you to better understand situations and find solutions that benefit everyone. Want to know more about how connecting communication can strengthen your leadership style? Feel free to get in touch via +32 474 072 444 for a free introductory talk or more information on executive coaching. 

Frequently asked questions about connecting communicating 

1. What is the difference between connecting communication and non-violent communication? 

Non-violent communication is a form of connecting communication that focuses on avoiding judgement and using empathy to understand the other person. 

2. Can I also apply connecting communication in my personal relationships? 

Yes, connecting communication is suitable for both professional and personal relationships and helps to connect deeper and increase mutual understanding. 

3. How long does it take to learn connecting communication? 

Applying connecting communication is a process that requires practice. You can start right away, and the more often you use it, the easier it becomes. 

4. Are training courses available for connecting communication? 

Yes, various training courses and workshops are available. An experienced business coach can help you develop the skills. 

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

What is sales coaching and how can it help you?

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What is sales coaching and how can it help you?

Sales coaching is a valuable tool for entrepreneurs and salespeople who want to improve their sales performance. Do you notice that your sales are not producing the desired results or do you want to take your performance to the next level? In these cases, sales coaching can make all the difference. See how business coaching with Kurt Vervloet works.

What is sales coaching? 

Sales coaching is a process whereby you, as a salesperson or entrepreneur, are guided by an experienced coach to refine and improve your sales techniques. Instead of just focusing on numbers, the emphasis is on developing your personal sales style and approach. Whether you are struggling to close deals or just looking for more structure in your sales process, a sales coach will help you address these challenges in a focused way. 

What aspects can be covered in sales coaching? 

During sales coaching, different aspects are covered depending on your specific needs. These include: 

Conversation techniques:

How do you make customers feel understood and heard? 

Sales strategies:

What steps should you follow to successfully close a deal? 

Relationship management:

How do you build long-term relationships with customers, making them more likely to buy from you? 

Negotiations:

How do you handle objections and ensure that both parties are satisfied? 

Personal development:

You will learn to sell authentically, which is crucial for long-term success. 

What are the benefits of a sales coach? 

A sales coach offers more than just advice; he or she is your sounding board and helps you grow. Here are some of the benefits: 

Individual counselling:

You will receive personalised coaching tailored to your specific situation and challenges.

Results-oriented:

By coaching on both behaviour and results, you improve your sales performance step by step.

Motivation and confidence:

Regular feedback and support will keep you motivated and more confident in your own abilities.

Interested in customised coaching? 

Besides business coaching & executive coaching, I also focus on sales coaching. Whether you are struggling with your sales or just need that extra push, I am happy to help you with a coaching programme that is fully tailored to your needs. With my experience as a sounding board and mentor, I guide you step by step to better sales results and more structure in your approach. Book a free consultation with me today. 

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt

The benefits of management coaching

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The benefits of management coaching

Do you sometimes feel overwhelmed by day-to-day business problems? As a manager or executive, it can feel like you are constantly putting out fires. You are swamped by tasks and responsibilities, making it feel like it is impossible to focus on your own and strategic goals. This can cause stress and reduce your sense of control and direction. Management coaching offers a solution by helping you prioritise and structure your daily work. See the programme for leaders and their HR partner.

Do you want to improve your leadership skills? Everyone would like to become a better leader. Motivating a team, managing conflict and making strategic decisions are crucial skills for a successful manager.

 What is management coaching and how can it help you? 

Management coaching is a professional relationship between you and a coach, aimed at improving your leadership skills and achieving your business goals. With more than 25 years of experience coaching entrepreneurs and executives, I, Kurt Vervloet, offer the expertise and guidance you need to grow and succeed. For more information, you can reach me at +32 474 072 444. 

The benefits of management coaching 

Improved leadership skills 

Management coaching helps you take your leadership skills to the next level. This means you are better able to motivate your team, manage conflict and make strategic decisions. I can teach you how to communicate effectively, handle difficult conversations, give and receive feedback, and inspire your team. 

Better communication 

Good communication is crucial for any organisation. I can help you communicate more effectively with your team, leading to better collaboration and higher productivity. This includes not only getting your message across, but also actively listening to your team members and creating an open communication culture. 

Increased self-knowledge 

Coaching helps you better understand your strengths and weaknesses. This self-knowledge enables you to leverage your strengths and work on your weaknesses, making you a more effective leader. Self-knowledge is essential for personal and professional growth and helps you make better decisions. 

More focus and purpose 

I help you clearly define your goals and create a plan to achieve them. This will ensure you are focused and purposeful, which will improve the efficiency of your team and business. By prioritising and setting strategic goals, you can use your energy and resources effectively. 

Stress reduction 

By learning better time management skills and more effective strategies, coaching can help reduce stress. This leads to a healthier work-life balance and higher job satisfaction. I can help you identify stress factors and develop effective solutions. 

Greater organisational effectiveness 

Management coaching helps you improve processes and systems in your organisation. I can guide you in identifying inefficiencies and implementing best practices, making your organisation more effective and profitable. 

Personal and professional growth 

I not only offer professional support, but also help you with your personal development. This leads to a more balanced and fulfilling career. By working on both your personal and professional development, you can become a more effective and inspiring leader. 

Frequently asked questions about management coaching

What is the difference between management coaching and executive coaching? 

Management coaching focuses on improving the skills and performance of managers and executives at different levels within an organisation. Executive coaching is specifically aimed at top managers and C-level executives, with a focus on strategic decision-making and personal leadership development. 

How long does a management coaching programme take? 

The duration of a coaching programme can vary depending on your goals and needs. Generally, trajectories last between six to eight months, with regular sessions taking place bi-weekly or monthly. 

What can you expect during a coaching session? 

During a coaching session, you discuss your goals and challenges with me. I help you identify obstacles and develop strategies to overcome them. Each session is tailored to meet your specific needs and may include different techniques and exercises, such as reflecting, brainstorming, role-playing and feedback sessions. 

How to choose the right management coach? 

It is important to choose a coach who has experience in your sector and with your specific challenges. An introductory meeting can help determine whether there is a good click between you and me. I offer you this opportunity free of charge and without obligation so you can discover how I can help you achieve your goals.  

Kurt Vervloet

Kurt Vervloet is business coach, executive coach en CEO-mentor. Hij was 22 jaar leidinggevende, onder meer als algemeen directeur van een organisatie met 135 medewerkers. Sinds 2017 begeleidde hij meer dan 184 bedrijven, van ondernemers tot directieteams, en werd hij drie keer verkozen tot Coach van het Jaar in België en Nederland. Hij is auteur van The CEO Supernova and Het 03:07 Moment en ontwikkelde de CEO SUPERNOVA™-methode: een bedrijf bouwen dat draait zonder de eigenaar. Meer over Kurt