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Recruiting staff - right talent for your business
Finding new employees, it remains one of the biggest challenges for many companies. Ideal staff are scarce and competition is fierce. So how do you still find the right talent for your business? In this article, we will tell you how to profile yourself as an attractive employer and what you need to do to recruit the right staff.
Do you want to find the best employees for your company? Then, first of all, make sure you are an attractive company for potential candidates. A promising job ad that makes people enthusiastic to apply for a job with you is indispensable for this. But, it is best to start at the beginning...
Staff recruitment tip 1: Make your mission, vision and values clear
More and more people are looking for an employer that promotes the same values as themselves. They find it important that a company pursues a positive mission. Therefore, as a company, it is important to define and communicate an inspiring mission, a clear vision and strong values. This way, you can attract new employees who identify with your company and are therefore extra motivated.
Hiring staff tip 2: Invest in your company culture
Establishing your mission and vision is not enough. You need to ensure that everyone in your organisation knows them, feels them and lives them. Your employees need to be imbued with them. To achieve that, mere words are not enough. To ensure that every individual in your organisation pursues the corporate mission, it is best to create culture points as a guide for good cooperation. Business leaders, managers and team leaders should lead by example and actively promote these culture points. At ActionCOACH, we work according to 14 culture points, such as commitment, integrity, collaboration, excellence and gratitude.
Staff recruitment tip 3: Vacancy text that makes your mouth water
The job description can make or crack your recruitment process. If your vacancy text is unconvincing, the chances of finding the ideal candidate are slim. Conversely, if your job description appeals to and inspires people, the pool of applicants, and the chances of finding the ideal new colleague among them, will be a lot higher. Tips for writing a successful job ad:
- Describe the job content, desired profile, and expectations.
- Tell enough about your business and make it inspiring with your mission and vision.
- Let your corporate culture shine through in the text.
- Write for your target audience and adjust your tone accordingly.
- Be honest and clear.
- Make your job posting stand out by adding playful or funny elements, for example.
- If necessary, add a nice quote from an enthusiastic employee.
- Set yourself up reachable for questions.
- Clearly include instructions on how to apply and include your contact details.
Staff recruitment tip 4: Spread the rumour
A good job posting is one thing, but if nobody gets to see it, it is wasted effort. So make sure as many people as possible know that you are looking for a new colleague. Share your vacancy on your own website and social media channels, but also in groups where there are many potentially interesting candidates. Also disseminate your vacancy through job platforms, such as Indeed, Stepstone and the VDAB website. If necessary, also make a vacancy video in which you give candidates an immediate impression of your working environment or in which you also let colleagues speak.
Staff recruitment tip 5: Organise a trial day
Job applicants sometimes dare to hide the truth. Want to be sure what kind of meat you have in the barrel before hiring someone? Then invite the candidate to a trial day (or half-day). Let him work in your team and see how he cooperates with colleagues. Ask your team for feedback afterwards. That way you will immediately have a good idea about your future new employee.
Want more tips on how to grow your business?
Do you have ambitions with your business but could still use help to grow further? ActionCOACH helps entrepreneurs and business owners tackle all challenges successfully. We do this with individual coaching and guidance programmes tailored to your business.
Kurt Vervloet
Kurt Vervloet is a business coach, blogger and speaker. Since 2017, he has been coaching businesses around the world, ranging from solo entrepreneurs, SME companies to executive management teams at large organisations. His clients choose to work with him because of my proven, no-nonsense approach to optimising and scaling businesses. By achieving great results with his clients, he has already been rewarded with several Awards.
