{"id":3141,"date":"2023-09-04T07:47:59","date_gmt":"2023-09-04T07:47:59","guid":{"rendered":"https:\/\/take-action.in-staging.be\/?p=3141"},"modified":"2025-04-11T13:16:28","modified_gmt":"2025-04-11T13:16:28","slug":"wat-is-bruto-marge","status":"publish","type":"post","link":"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/","title":{"rendered":"How do you calculate the gross profit margin?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3141\" class=\"elementor elementor-3141\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e0134 e-flex e-con-boxed e-con e-parent\" data-id=\"c8e0134\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-910dffa e-con-full e-flex e-con e-child\" data-id=\"910dffa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b0918dd e-con-full e-flex e-con e-child\" data-id=\"b0918dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dceeff0 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dceeff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><u>Blog<\/u><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13.959\" height=\"13.959\" viewbox=\"0 0 13.959 13.959\"><path id=\"up-right-arrow\" d=\"M9.871.42V6.806a.42.42,0,0,1-.841,0V1.435L.718,9.748a.42.42,0,1,1-.595-.595L8.435.841H3.065a.42.42,0,1,1,0-.841H9.45a.42.42,0,0,1,.42.42Z\" transform=\"translate(6.98 0) rotate(45)\" fill=\"#d39d56\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How do you calculate the gross profit margin?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d6720 elementor-widget elementor-widget-image\" data-id=\"26d6720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/photo15-1024x683.jpg\" class=\"attachment-large size-large wp-image-3142\" alt=\"Hoe bereken je de brutowinstmarge?\" srcset=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/photo15-1024x683.jpg 1024w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/photo15-300x200.jpg 300w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/photo15-768x512.jpg 768w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/photo15-18x12.jpg 18w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/photo15.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ca70a e-con-full e-flex e-con e-child\" data-id=\"c1ca70a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c59ce36 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"c59ce36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tBLOG\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3387986 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3387986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How do you calculate the gross profit margin?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebc3fe elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7ebc3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Calculating gross profit margin is crucial for companies to understand their profitability. Here's how to do it in clear steps:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61c009 elementor-widget-laptop__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"f61c009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Take action now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dba673f e-flex e-con-boxed e-con e-parent\" data-id=\"dba673f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e785e71 e-con-full e-flex e-con e-child\" data-id=\"e785e71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a495f9b elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a495f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Gross Margin?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1171d9 elementor-widget elementor-widget-spacer\" data-id=\"e1171d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f3c36 elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"50f3c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-block-heading\">\u00a0<strong>Determine gross profit<\/strong>: Gross profit is calculated by subtracting the cost of goods sold (CDVG) from sales. CDVG includes direct costs of producing or delivering a product or service. This can include costs such as materials, direct labour and manufacturing overhead.<\/p><p>Gross profit = Turnover - Cost of Goods Sold (CDG)<\/p><p><strong>Calculate the gross profit margin<\/strong>: Divide gross profit by sales and then multiply by 100 to express it as a percentage.<\/p><p>Gross profit = (Gross profit \/ Turnover) * 100<\/p><p><strong>A practical example:<\/strong><\/p><p>Imagine a company has a turnover of \u20ac500,000 and the cost of goods sold (GFCF) is \u20ac300,000. To calculate the gross profit margin:<\/p><p>Gross profit = \u20ac500,000 - \u20ac300,000 = \u20ac200,000<\/p><p>Gross profit margin = (\u20ac200,000 \/ \u20ac500,000) * 100 = 40%<\/p><p>In this example, the gross profit margin is 40%. This means that the company retains 40% of its sales after deducting the cost of goods sold.<\/p><p><strong>Formula<\/strong><\/p><p>The formula to calculate gross profit is:<\/p><p>Gross profit = Turnover - Cost of Goods Sold (CDG)<\/p><p>Shows what profit a company makes after deducting direct costs related to production or delivery. Turnover refers to the total income from sales, while PPS includes the direct costs associated with what the company sells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-754be71 e-flex e-con-boxed e-con e-parent\" data-id=\"754be71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ade2903 e-con-full e-flex e-con e-child\" data-id=\"ade2903\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6ba6de e-con-full e-flex e-con e-child\" data-id=\"e6ba6de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-561c249 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"561c249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical example of gross profit margin:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1d3ba elementor-widget elementor-widget-spacer\" data-id=\"ba1d3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6445b kv-list-3 elementor-widget elementor-widget-text-editor\" data-id=\"5f6445b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good example of gross profit margin in practice is a retailer. A retailer's profit margin is calculated by reducing turnover by the cost of goods sold, and dividing that result by turnover. The higher this percentage, the more profitable the retailer! This calculation can help retailers see where improvement is possible in their operations or pricing.<\/p><p>Comparing their gross profit margin with competitors in the same industry can also provide valuable insights. By knowing their gross profit margin, retailers can make the right choices to increase their profitability.<\/p><p>In summary, gross profit margin is a crucial measure for retailers. It helps them understand their performance, set targets and ultimately become more profitable. Knowing this margin can make the difference between success and failure in retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d72a479 e-con-full e-flex e-con e-child\" data-id=\"d72a479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff7b79 elementor-widget elementor-widget-image\" data-id=\"bff7b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"624\" src=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine-2.jpg\" class=\"attachment-large size-large wp-image-3145\" alt=\"Praktijkvoorbeeld van een brutowinstmarge:\" srcset=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine-2.jpg 763w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine-2-300x293.jpg 300w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine-2-12x12.jpg 12w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bbfaad e-flex e-con-boxed e-con e-parent\" data-id=\"8bbfaad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5932f02 e-con-full e-flex e-con e-child\" data-id=\"5932f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc29e7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1fc29e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a Good Gross Profit?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0472f15 elementor-widget elementor-widget-spacer\" data-id=\"0472f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af69475 elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"af69475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An excellent gross profit margin ratio shows the profitability of your business. It is calculated by taking the difference between the selling price and the cost of goods sold (or cost of sales) and then dividing it by the selling price. The resulting figure is presented as a percentage, known as the mark-up.<\/p><p>A higher mark-up indicates a higher gross profit margin, which often indicates good financial health of the company. However, it is important to remember that a healthy gross profit margin does not always guarantee success, as other factors such as overheads and expenses must also be considered.<\/p><p>What constitutes a \"good\" gross profit margin ratio depends on your industry and is compared to other companies in your field. By understanding industry standards and finding ways to improve them, you can ensure that your business has a healthy gross profit margin ratio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b4748 e-flex e-con-boxed e-con e-parent\" data-id=\"34b4748\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5786218 e-con-full e-flex e-con e-child\" data-id=\"5786218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f055a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e4f055a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is Gross Profit Margin Important?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30248de elementor-widget elementor-widget-spacer\" data-id=\"30248de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb384d5 elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cb384d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned above, the gross profit margin ratio is important because it helps analyse your company's financial performance. It shows how much revenue your business makes after deducting the cost of goods sold (GFCF). This gives insight into the efficiency of your pricing strategies, which can help you plan for future growth.<\/p><p>A high gross profit margin is beneficial because your business generates more profit than the costs it incurs. By regularly monitoring this ratio, you can ensure that your business remains competitive and profitable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13faa7a e-flex e-con-boxed e-con e-parent\" data-id=\"13faa7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85e1730 e-con-full e-flex e-con e-child\" data-id=\"85e1730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e2c793 e-con-full e-flex e-con e-child\" data-id=\"0e2c793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11371d3 elementor-widget elementor-widget-image\" data-id=\"11371d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"311\" height=\"233\" src=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine.jpg\" class=\"attachment-large size-large wp-image-3146\" alt=\"Hoe Analyseer je de Brutowinstmarge?\" srcset=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine.jpg 311w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine-300x225.jpg 300w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/04\/Afbeelding-rekenmachine-16x12.jpg 16w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4e481 e-con-full e-flex e-con e-child\" data-id=\"bd4e481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ac606 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"32ac606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Analyse Gross Profit Margin?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d5393 elementor-widget elementor-widget-spacer\" data-id=\"a5d5393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb16cae kv-list-3 elementor-widget elementor-widget-text-editor\" data-id=\"fb16cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analysing gross profit margin is crucial to understanding the financial health of your business. It involves looking at net sales and taking into account all costs related to generating those sales, both direct and indirect. To do this effectively, you need to closely monitor your profit margins and compare them with other companies in your industry.<\/p><p>It helps you spot trends and identify areas where you may need to make adjustments. By knowing your gross profit margin, you can better understand your financial health and make informed decisions for the future.<\/p><p>Understanding this measurement helps you make informed decisions about allocating resources to maximise profits. Moreover, it indicates how well your business is performing compared to others in your industry. Knowing your profit margin allows you to know whether you remain competitive or need to make adjustments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6efae e-flex e-con-boxed e-con e-parent\" data-id=\"4c6efae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e47a0c e-con-full e-flex e-con e-child\" data-id=\"5e47a0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf95e0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9bf95e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you improve gross margin?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa07b9 elementor-widget elementor-widget-spacer\" data-id=\"daa07b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c65a17 elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1c65a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gross margin is essential to assess a company's profitability. It measures the difference between sales and direct production costs. Consider these key strategies to improve your gross margin and overall financial performance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64c6835 e-con-full e-flex e-con e-child\" data-id=\"64c6835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-477b19a e-con-full e-flex e-con e-child\" data-id=\"477b19a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d611a1 kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"2d611a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\t1. Increase prices\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRaising prices is an excellent way to increase your gross margin. It is an effective strategy to make more money in the long run. However, before implementing price changes, evaluate other factors that can also affect your results. Overpricing can hurt your sales and alienate customers. Do your research and find a fair price for you and your customers.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e60b42 e-con-full e-flex e-con e-child\" data-id=\"8e60b42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-086082c kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"086082c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\t2. Improve efficiency\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tImproving your efficiency is not always easy, but it is possible. Start by assessing your processes and identify which ones are most inefficient. Make sure you have the right tools to streamline those processes. Automation can also be a great way to reduce inefficiencies. Finally, don't forget to invest in training for your employees.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6938bbd e-flex e-con-boxed e-con e-parent\" data-id=\"6938bbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3cf7bf e-con-full e-flex e-con e-child\" data-id=\"b3cf7bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef947df elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ef947df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gross margin versus Net profit margin versus Operating profit margin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c8523 elementor-widget elementor-widget-spacer\" data-id=\"72c8523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418cf3b elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"418cf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Financial metrics are essential for evaluating a company's performance and overall financial health. Gross margin, net profit margin and operating profit margin are crucial measures of a company's profitability and operational efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58bde80 e-con-full e-flex e-con e-child\" data-id=\"58bde80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b62f12d e-con-full e-flex e-con e-child\" data-id=\"b62f12d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b7359 kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"66b7359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tGross margin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGross margin is a fundamental measure of a company's ability to generate profit from its core business. It represents the percentage of revenue that exceeds the direct cost of goods or services sold.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d63404 kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"3d63404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tNet profit margin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNet profit margin is a more comprehensive measure of a company's profitability as it considers all costs, such as operating expenses, taxes and interest.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fb1733 e-con-full e-flex e-con e-child\" data-id=\"2fb1733\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-985eb8c kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"985eb8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tOperating Profit Margin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOperating profit margin is essential for assessing a company's operational efficiency and profitability. It focuses exclusively on the operational costs of producing and selling goods or services.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1326c kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"1f1326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tLimitations of gross margin ratio\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWhile the gross margin ratio is useful for understanding how well a company manages its costs, the ratio has some limitations. It measures only one aspect of profitability and does not take into account other operating costs or taxes.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-689d75a e-flex e-con-boxed e-con e-parent\" data-id=\"689d75a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a65ceff e-con-full e-flex e-con e-child\" data-id=\"a65ceff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1905738 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1905738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">questions <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1939a3c elementor-widget elementor-widget-spacer\" data-id=\"1939a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c014aa e-con-full e-flex e-con e-child\" data-id=\"8c014aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74cd2b2 e-con-full e-flex e-con e-child\" data-id=\"74cd2b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7977b91 kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"7977b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tWhat does a gross margin of 80% mean?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA gross margin of 80% means that after deducting the cost of goods sold from total sales, you make a lot of money. This indicates how efficient your business is in turning investments into net profit.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6afbc3b kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"6afbc3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tIs 80% a good gross margin?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIt depends on your sector. An excellent gross margin varies from sector to sector, but generally, a gross margin above 80% is considered healthy.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7826e74 e-con-full e-flex e-con e-child\" data-id=\"7826e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8761cc4 kv-ibt-1 elementor-widget elementor-widget-icon-box\" data-id=\"8761cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" >\n\t\t\t\t\t\t\tWhat does a gross margin of 20% mean?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA gross margin of 20% means that from every euro earned, you keep 20 cents and the other 80 cents goes towards covering your costs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5cfec9 e-flex e-con-boxed e-con e-parent\" data-id=\"b5cfec9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc33fd6 e-con-full e-flex e-con e-child\" data-id=\"cc33fd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-202565c elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"202565c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to remember that no financial ratio should be used in isolation when making investment decisions. Each ratio provides only part of the picture and should always be interpreted in conjunction with other information about the company. Therefore, it is essential to use different ratios when making informed investment decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76fd251 e-flex e-con-boxed e-con e-parent\" data-id=\"76fd251\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca6e45e e-con-full e-flex e-con e-child\" data-id=\"ca6e45e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce6f92d e-con-full e-flex e-con e-child\" data-id=\"ce6f92d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f11103f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"f11103f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/02\/ACTION-COACHES-2022-RVM_9320-bewerkt_-2-1.jpg\" class=\"attachment-large size-large wp-image-1175\" alt=\"Business coach\" srcset=\"https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/02\/ACTION-COACHES-2022-RVM_9320-bewerkt_-2-1.jpg 200w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/02\/ACTION-COACHES-2022-RVM_9320-bewerkt_-2-1-150x150.jpg 150w, https:\/\/kurtvervloet.com\/wp-content\/uploads\/2025\/02\/ACTION-COACHES-2022-RVM_9320-bewerkt_-2-1-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4190f elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cf4190f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/kurtvervloet\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"66\" height=\"66\" viewbox=\"0 0 66 66\"><g id=\"Group_130\" data-name=\"Group 130\" transform=\"translate(-870 -4973)\"><circle id=\"Ellipse_19\" data-name=\"Ellipse 19\" cx=\"33\" cy=\"33\" r=\"33\" transform=\"translate(870 4973)\" fill=\"#231f20\"><\/circle><g id=\"_x31_0.Linkedin\" transform=\"translate(878 4981)\"><path id=\"Path_31\" data-name=\"Path 31\" d=\"M57.349,55.454v-10.8c0-5.306-1.142-9.358-7.332-9.358a6.4,6.4,0,0,0-5.785,3.169h-.074v-2.69H38.3V55.454h6.116V45.69c0-2.579.479-5.048,3.648-5.048,3.132,0,3.169,2.911,3.169,5.2v9.58h6.116Z\" transform=\"translate(-17.873 -15.978)\" fill=\"#fff\"><\/path><path id=\"Path_32\" data-name=\"Path 32\" d=\"M11.3,36.6h6.116V56.275H11.3Z\" transform=\"translate(-0.821 -16.799)\" fill=\"#fff\"><\/path><path id=\"Path_33\" data-name=\"Path 33\" d=\"M13.537,10a3.556,3.556,0,1,0,3.537,3.537A3.538,3.538,0,0,0,13.537,10Z\" fill=\"#fff\"><\/path><\/g><\/g><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44c289d e-con-full e-flex e-con e-child\" data-id=\"44c289d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1cc8e elementor-absolute e-transform elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ee1cc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"49\" height=\"55\" viewbox=\"0 0 49 55\"><path id=\"Polygon_1\" data-name=\"Polygon 1\" d=\"M22.268,9.323a6,6,0,0,1,10.465,0l17.252,30.74A6,6,0,0,1,44.752,49h-34.5a6,6,0,0,1-5.232-8.936Z\" transform=\"translate(0 55) rotate(-90)\" fill=\"#d39d56\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a212b6 elementor-widget elementor-widget-icon-box\" data-id=\"9a212b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tKurt Vervloet\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tKurt Vervloet is a business coach, blogger and speaker. Since 2017, he has been coaching businesses around the world, ranging from solo entrepreneurs, SME companies to executive management teams at large organisations. His clients choose to work with him because of my proven, no-nonsense approach to optimising and scaling businesses. By achieving great results with his clients, he has already been rewarded with several Awards.\n<\/br><\/br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Calculating gross profit margin is crucial for companies to understand their profitability. Here you will read how to...<\/p>","protected":false},"author":5,"featured_media":3142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe bereken je de brutowinstmarge? - Kurt Vervloet<\/title>\n<meta name=\"description\" content=\"Wil jij weten wat bruto marge is en hoe je deze berekent? Wat is een goede bruto marge? Wij leggen het helemaal uit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kurtvervloet.com\/en\/wat-is-bruto-marge\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe bereken je de brutowinstmarge? - Kurt Vervloet\" \/>\n<meta property=\"og:description\" content=\"Wil jij weten wat bruto marge is en hoe je deze berekent? Wat is een goede bruto marge? 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